Nielsen Media Reseach: State of the Black Consumer

Nielsen Media Research, which is best known for TV rating, has released a reseach report on the Black Consumers. You can get a copy here or read the on-line edition here.

A lot of the information comes from the census. Here are some highlights. While we are projected to spend more than a billion dollars by the year 2015, we remain relatively poor. The majority of us earn less than $50,000 as detailed in the income section, P.6. We are heavy smartphone users. (p.12). What Blacks buy is interesting on page 18. And the complete lack of influence of men on the spending process(p.18). And, we are above average consumers of charcoal.